Based on Bhagavad Gita Chapter 03, Text 41
The standard wordweb dictionary gives two meanings of the word watch:
1. Follow with the eyes
2. Be vigilant, be on the lookout or be careful
Interestingly, these two meanings correlate with the two steps for self-empowerment outlined in the Bhagavad-gita. Let’s see how.
Our contemporary materialist culture diverts us from our values and purposes by constant visual distractions. Gaudy images seducing us with hedonistic pleasures assault our eyes on the streets through billboards and in our homes through TV commercials. Most of us know consciously that these advertisements are obvious exaggerations, if not outright lies. Yet many of us don’t know their effect at the subconscious level. When we encounter an assertion repeatedly, our mind subconsciously moves that assertion from the category of the familiar to the category of the believable. This psychological tendency to subconsciously upgrade the status of repetitive impressions is exploited by ultra-visible, recurrent advertisements. If we expose ourselves unrestrictedly and uncritically to such materialist propaganda, it will subtly but surely erode our healthy skepticism, and we will be misled by unhealthy materialist infatuations.