Based on Bhagavad Gita Chapter 02, Text 44
All of us are innately pleasure-seeking. How we seek pleasure is largely shaped by our external culture. As our present culture constantly glamorizes material pleasures, most of us by default seek happiness materially. Although the actual experience of material enjoyment never lives up to the glamor, we keep seeking it, because we don’t know of any alternative.
When Gita wisdom enters our life, it introduces us to an alternative happiness: spiritual happiness. By connecting with Krishna through devotional service, we start relishing inner happiness. We also distance ourselves from immoral, anti-devotional pleasures, knowing that they will bring severe karmic consequences.
Although we re-orient our life spiritually, we still keep nibbling at many material pleasures, especially those material pleasures that are not explicitly immoral or anti-devotional:
for example, gossip, TV, movies, status symbols and fast foods.
This endless nibbling keeps our consciousness locked at the material level, always on the lookout for the next opportunity for worldly indulgence. The Bhagavad-gita (2.44) indicates that the more we are captivated by hopes for material pleasures, the less we can find — or even look for — spiritual happiness. Consequently, even while practicing spiritual life, we feel constantly dissatisfied.