Question: How to overcome maya’s effect?
Answer: Lord Krishna answers this question in the Bhagavad-gita (7.14) –
This divine energy (maya) of Mine, consisting of the three modes of material nature, is difficult to overcome.
But those who have surrendered unto Me can easily cross beyond it.
A man bound by the hands and feet cannot free himself.
He must be helped by a person who is unbound.
Because the bound cannot help the bound.
The rescuer must be liberated.
Therefore, only Lord Krishna, or His bona fide representative the spiritual master, can release the conditioned soul.
Without such superior help, one cannot be freed from the bondage of material nature.
Devotional service, or Krishna consciousness, can help one gain such release.
Krishna, being the Lord of the illusory energy, can order this insurmountable energy to release the conditioned soul.
He orders this release out of His causeless mercy on the surrendered soul and out of His paternal affection for the living entity, who is originally a beloved son of the Lord.
Therefore, surrender unto the lotus feet of the Lord is the only means to get free from the clutches of the stringent material nature.
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