News – Campaign of Compassion for Mother Cow

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Published on Jan 16, 2015

Mother cow gives us milk even after our own mother stops. She supplies all the ingredients required for worship. She takes care of our basic necessity of the body- food and also of the soul. Can’t we give her a safe and dignified life in return? Further, it is so easy- give her just little love and grass.

His Holiness Bhakti Raghava Swami, the Minister for ISKCON Daiva Varnasrama Ministry (IDVM)–India embarked upon the idea of re-instating the glorious position of gomata in our lives. He envisions to include everybody regardless of their religious faith, age, caste, creed, nationalities under one umbrella, as compassion is a universal emotion just like cow’s position of being the Universal Mother.

On 1st January 2015, which marked not just the beginning of new year but also the auspiciousness of Vaikuntha Ekadasi, IDVM Minister, His Holiness Bhakti Raghava Swami kicked off his 12-year (2015-2027) global campaign invoking “global auspiciousness” centered on Surabhi Cow, our Universal Mother, aptly named OM (our mother) Sri Surabhi campaign at Hyderabad, India. His initiative coincides with the celebration of unprecedented series of ISKCON Golden Jubilee events commemorating the glorious historical achievements of ISKCON’s Founder-Acarya, His Divine Grace A.C. Bhaktivedanta Swami Prabhupada who systematically and successfully introduced the Vedic culture around the world, thus fulfilling the desires of the previous Acaryas as predicted by Lord Caitanya Mahaprabhu. The initiative focuses on the very foundational pillars of Vedic lifestyle – cow. Brahmanical culture which paves the way for spiritual progress derives its nourishment from gomata. Both complementing each other.

The 12-year marathon invoking global auspiciousness to adopt Surabhi
Cow as our Universal Mother aims at giving total protection to all life forms, beginning with our Mother Cow who is the emblem of peace, prosperity and all auspiciousness.

Just arriving from Indonesia and observing Nirjala fasting, His Holiness Bhakti Raghava Swami maharaj set off his holy campaign with the traditional go-puja of Mother Surabhi and invoking her blessings. It was performed at New Govardhan, Secunderabad, where the cow Surabhi forms an integral a part of the family.

Immediately after the puja, he set off to Lions Bhavan venue (Secunderabad) where hundreds of people were waiting for him. He officially launched the campaign by inaugurating its logo, stickers, website, T-shirts and logo booklet. The mood was set by a 10 years old young boy, Bhakta Arjun Survi singing a song in the praise of gomata.

Many other dignitaries like Sri Mahesh Aggarwal (President- A.P Gaushala Federation), Sri Surendra Leoniya (President-Jain Samaj), Sri Jasaraj (Ex-advocate of Supreme Court of India), and Acharya Vrajendra ji were also present to lend their local support to the cause. All the speakers gave different dimensions of addressing the issue. While Sri Jasaraji gave the legal perspective, Sri Surendra ji offered the increased role of goshalas, Acharya Vrajendra ji cited the Vedas (reservoir of all knowledge) that glorify gomata, Sri Maheshji gave an insight into the medicinal value of panchgavya products and suggested how we can make gift-packs of these products and lend our contribution in leading us towards self-sufficient cow-dung economy.

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