Based on Bhagavad Gita Chapter 02, Text 69
By Chaitanya Charan Das
Materialistic people hardly ever think of Krishna except when they conceive him as a facilitator of their plans for self-centered enjoyment.
But thoughts about Krishna are foremost in the mind of the topmost spiritualists, the pure devotees. They think of Krishna for serving him, loving him, pleasing him, abiding by his will and dedicating their life to him. Such self-surrender to Krishna that is the first thing on the mind of spiritualists is the last thing on the mind of the materialists — they recoil from it as if it were a complete loss of freedom and enjoyment. The Bhagavad-gita (02.69) points metaphorically to the opposite mentalities of materialists and spiritualists.
Why are their mentalities so different?
Due to their varying self-conceptions.
Materialists think of themselves as their material bodies and so want to do everything possible for maximizing their bodily enjoyment, for that is the only enjoyment they know.
In contrast, spiritualists know themselves to be eternal souls temporarily residing in material bodies, so they see no reason to spend more time than necessary on decorating the residence. They focus on the person inside the residence, the soul — on releasing its potential for eternal life and love latent
Read More – http://www.gitadaily.com/2014/03/03/the-last-thing-on-the-mind-of-the-materialists-is-the-first-thing-on-the-mind-of-the-spiritualists/