Based on Bhagavad Gita Chapter 16, Text 10
Few things obsess the contemporary mind as much as the latest styles. Most people today are possessed by the craze to parade themselves with the trendiest dresses, hairstyles and gadgets. As they are exposed relentlessly to hi-tech, high-octane ads, billboards and commercials, they become victims of the methodical and sometimes diabolical media propaganda by the peddlers of these products. This propaganda beguiles them into believing that stylishness is a pre-requisite for prestige, which in turn is a pre-condition for happiness. People being social creaturesfeel a strong need to be validated by their social circle. The media propaganda exploits their need for validation and manipulates them into aping the fashions glamorized in the social mirror.