Based on Bhagavad Gita Chapter 11, Text 32
Ours is a clock-driven society. We have so many things to do and so little time to do it in that we frequently feel pressured to beat the clock — or to at least meet the clock. The clock controls our life much more than we do.
Our clock-controlled condition demonstrates a fundamental spiritual truth: we cannot get away from the control of Krishna. The Bhagavad-gita (11.32) states that time is a manifestation of Krishna. When we don’t submit willingly to him, then we have to submit unwillingly to his kala-rupa (form as time).
Due to our unwillingness to submit to Krishna, our awareness of reality becomes trickily distorted. We become acutely conscious of the ticking of the clock — the passing of minutes and hours, but remain abjectly unconscious of the ticking of time — the passing of years and decades. We become obsessed with our short-term and medium-term interests of succeeding materially in the world, but stay oblivious of our long-term interest of developing a relationship with Krishna. If we don’t correct our perception disorder before our time runs out, we may sadly discover that the ticking of time has become the tricking by time.