Based on Bhagavad Gita Chapter 02, Text 67
Our eyes are often like voracious heat-seekers scanning the horizon for sensually hot objects.
Our materialistic culture fully exploits our visual hunger. By planting seductive billboards often at every conceivable (and sometimes even inconceivable) corner, it corners us into ceaseless visual stimulation and thoughtless mental agitation. Once our mind is agitated by material desires, we almost instantaneously forget — or neglect — our spiritual identity and our devotional destiny. We become possessed by an illusory sense of I-ness.We think of ourselves as males or females, as our bodies, as capable of enjoyment independent of Krishna. Due to this misconception, we become disconnected from Krishna. Our pleasure-seeking propensity loses its spiritual avenue.
Soon it gravitates down a materialistic free fall toward the object that invaded us through the eyes. Thus, once temptations catch the eye, they soon catch the I, the bewildered soul overcome by materialistic misconceptions