Based on Bhagavad Gita Chapter 03, Text 16
Sensual pleasures tantalize us by their appearance and frustrate us by their experience. They last at the most for a few minutes; so the actual experience is never as relishable as the hyped appearance. After the enjoyment the craving remains or even worsens. So we are left feeling dissatisfied.
Even after we experience such dissatisfaction, the visual appeal of worldly objects remains irresistibly seductive. We become deluded into believing that, even though the object we just experienced has disappointed us, the object now tempting us will surely deliver its promise. Thus we keep chasing a pleasure that remains ever visible, never relishable. The Bhagavad-gita highlights this misfortune by declaring (03.16) that those who live for such pleasures live in vain. Gita wisdom insightfully compares the enjoyment in a worldly object with the water in a mirage.
Read More – http://www.gitadaily.com/2012/12/11/ever-visible-never-relishable/