Based on Bhagavad Gita Chapter 15, Text 11
Most people are infatuated with material pleasures. Due to such infatuation, they consider matter to be the primary, if not the only, reality. Thus, they have a strong, even fanatical, faith in material pleasures and materialism, and so reject as false everything non-material like soul and God. The Bhagavad-gita (15.11) confirms that those who are obsessed with material pleasures just can’t perceive anything non-material because their vision is locked in matter.
Ironically, the very material pleasures that they passionately enjoy falsify the materialism that they fervently believe. Let’s see how.
The experience of pleasure requires the existence of a non-material experiencer; matter being dead and unconscious cannot experience anything at all, leave alone pleasure. Just as stones and corpses being non-living can’t enjoy, nor can the material bodies of the materialists — both are made of the same insentient substance, matter. If they are able to enjoy now, that has to be due to something more than the matter that will be present in their corpses after death. That something more has to be non-material. Ergo materialism is false.
Read More – http://www.gitadaily.com/2012/07/24/how-material-enjoyment-falsifies-materialism/