Based on Bhagavad Gita Chapter 06, Text 06
Whenever we see an ad promising a huge gain for a tiny price, we tend to become skeptical. Such skepticism is the understandable and desirable effect of living for years in a commercialized society out to get our money.
Yet when similar over-hyped promises of enjoyment come internally from our mind instead of externally from ads, we often cast aside our customary skepticism and get carried away.
Why do we believe our mind so uncritically?
Because we think that the mind is me. So, the mind’s ideas, we feel, aremy ideas. Once we take ownership of an idea, we become ready to do anything to implement it.